We analysed thousands of B2B websites to understand how many businesses clearly explain what they do on their homepage.
22.3%
4,530 websites out of 20,329 Based on successfully crawled websites with more than zero monthly organic clicks.don't have a clear main heading on their homepage
Live data, updated 09/08/2026.
This is a live benchmark. As more UK B2B websites are added to our database, the numbers change. The figure shown reflects the latest data available.
Your homepage's main heading is your opportunity to immediately explain what your business does.
Without one, visitors have to work harder to understand your services, and search engines receive fewer signals about the page's main purpose.
You've missed one of the clearest opportunities to explain your business.
RELATED INVESTIGATION
Fixing Your Website’s Message:
Clear Headings, Clear Value, Better Results.
Discover how simple wording fixes can quickly improve engagement, search visibility and conversions
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