We analysed thousands of B2B websites to understand how businesses describe themselves in Google's search results.
One statistic stood out.
50.4
Average homepage title length in characters Based on 20,329 successfully crawled websites with more than zero monthly organic clicks.Average homepage title length
The first impression your website makes in Google
Your homepage title is usually the first thing a potential customer sees before deciding whether to visit your website. It needs to explain who you are, what you do and encourage someone to click.
Some titles are so short they provide very little information. Others are so long that Google truncates them in search results, hiding important information from potential customers.
Understanding how successful B2B websites use their homepage titles provides a useful benchmark when reviewing your own. Our homepage title:
B2B Lead Generation | Webstudio Marketing
is 50 characters, it is concise, descriptive and less likely to be truncated.
Our investigations uncovered
| Organic clicks per month | Average homepage title length |
|---|---|
| 1–100 | 49.0 characters |
| 101–500 | 52.1 characters |
| 501–1,000 | 53.1 characters |
| 1,001+ | 54.6 characters |
Websites with no detected organic traffic or no homepage title are excluded.
RELATED INVESTIGATION
Is Your Homepage Title Tag Letting Your SEO Down?
Here's How to Fix It
Can Google tell what your business actually does?
01908 392149
Milton Keynes, MK6
marketing@web-studio.co.uk
