We analysed thousands of B2B websites to understand how businesses present themselves in Google search results.
One statistic stood out.
14.3%
3,125 websites out of 21,823 Based on successfully crawled websites with more than zero monthly organic clicks.Still use "Home" in their homepage title
Live data, updated 02/09/2026.
This is a live benchmark. As more UK B2B websites are added to our database, the numbers change. The figure shown reflects the latest data available.
Your homepage title is often the very first introduction potential customers have to your business. A title that simply says "Home" misses the opportunity to explain who you are, what you do or why someone should click on your website instead of a competitor's.
Our investigations uncovered
| Organic clicks per month | Homepage title contains "Home" |
|---|---|
| 1–100 | 15.6% |
| 101–500 | 13.6% |
| 501–1,000 | 11.5% |
| 1,001+ | 7.5% |
Websites with no detected organic traffic are excluded.
RELATED INVESTIGATION
Is Your Homepage Title Tag Letting Your SEO Down?
Here's How to Fix It
Can Google tell what your business actually does?
01908 392149
Milton Keynes, MK6
marketing@web-studio.co.uk
