We analysed 7,558 engineering websites to understand how businesses present themselves in Google search results.
One statistic stood out.
12.6%
955 websites
Still use "Home" in their homepage title
Your homepage title is often the very first introduction potential customers have to your business. A title that simply says "Home" misses the opportunity to explain who you are, what you do or why someone should click on your website instead of a competitor's.
Is Your Homepage Title Tag Letting Your SEO Down? Here's How to Fix It
Can Google tell what your business actually does? This is a useful article that is worth a read.
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