We analysed thousands of B2B websites to understand how many business websites are leaving their homepage descriptions up to Google.
17.9%
3,647 websites out of 20,329 Based on successfully crawled websites with more than zero monthly organic clicks.don't have a homepage meta description.
Live data, updated 09/08/2026.
This is a live benchmark. As more UK B2B websites are added to our database, the numbers change. The figure shown reflects the latest data available.
Your meta description is often the first explanation a potential customer reads before deciding whether to visit your website.
Without one, Google has to decide what text to display instead. Sometimes it chooses well, sometimes it doesn't, but you're no longer in control of how your business is introduced in search results.
You've handed control of your first impression to Google.
Our Investigation uncovered...
| Organic clicks per month | Missing Meta Description Percentage |
|---|---|
| 1–100 | 21.2% |
| 101–500 | 13.8% |
| 501–1,000 | 10.3% |
| 1,001+ | 8.9% |
Websites with no detected organic traffic are excluded.
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Steal The click:
Meta description best practices to beat the competition.
Discover how to write meta descriptions that attract more clicks and outperform your competitors
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