A simple playbook to generate more B2B leads from your website
A free, practical playbook that explains how to attract the right visitors and generate more leads from your website.
Each section sets out clear outcomes you can work through, tick off, and apply, so you always know what’s been done, what’s working, and what comes next.
Built From Real Client Work
This B2B Lead Generation Playbook is built by Webstudio Marketing, a UK-based web and marketing agency with over 20 years’ experience helping businesses turn their websites into reliable lead generators.
It’s not theory, recycled blog advice, or software-led marketing. Everything in this Playbook comes from real client projects, what we’ve tested, refined, and improved across hundreds of websites.
We use this same framework internally to plan, fix, and grow client websites. Here, we’re simply sharing the thinking so you can understand what actually matters before spending time or money.
Most SMEs don’t need "more marketing". They need a website and system that actually generates enquiries.
Plenty of visitors, not enough enquiries
Your website gets traffic, but the phone and inbox stay quiet. Something in the journey is leaking leads.
Unclear what’s working
You’ve tried SEO, Google Ads, social or email, but it’s hard to see what is genuinely driving new business.
Website feels out of date
The site no longer reflects your business, is slow on mobile, or confuses visitors instead of guiding them.
No simple plan to improve
You want a clear, step-by-step way to improve leads each month, not complex marketing jargon.
The B2B Lead Gen Playbook
A simple, structured system to improve your website, your visibility and your content, so you get more consistent, higher quality enquiries.
Prepare
Understand where you are now. Fix tracking, review your traffic and leads, and get the foundations right.
Plant
Build the right pages, structure and content so Google and visitors clearly understand what you do.
Grow
Make small, steady monthly improvements using behaviour data, search insights and real conversion paths.
The Playbook, Proven in the Real World
The B2B lead Generation Playbook has been shaped by real businesses, real challenges, and real outcomes.
These are the kinds of outcomes our Growth Plans are designed to create.
If reassurance matters, we’re happy to put prospective clients in touch with people we’ve worked with.
Without naming names, here are a few examples of what that process has delivered:
- A specialist engineering company achieved a 303% increase in enquiries within three months of launching targeted Google Ads.
- A luxury brand generated five times more leads while reducing its cost per enquiry by 75%.
- A long-standing manufacturer worked with us through every major market change (including 2008) growing steadily until the business was successfully acquired. We still work with the new owners today.
- A technology startup grew from a £68K launch to a £10M business, later acquired, proving how a smart, structured digital strategy can build serious long-term value.
Why we’re different
Most agencies focus on marketing activity. We focus on results. Instead of offering every service under the sun, we concentrate on the foundations that generate leads - your website structure, your content, your on-site signals, and your visibility in Google and Google Ads.
We explain everything in plain English, show you exactly how leads are created, and improve your website steadily each month using real behaviour data, not vague strategy. If you want PR, design and broader marketing support, we can provide that too - but our core purpose is simple: to help you get more enquiries from your website.
We Aim To Delight Our Customers
01908 392149
Milton Keynes, MK6 
marketing@web-studio.co.uk
