Install A Structured B2B Growth System
We design and manage structured B2B growth systems that turn your website into a predictable enquiry engine.
This isn’t random marketing activity. It’s a deliberate, measurable approach, installed properly, in the right order, and refined over time.
3 Month Growth Foundation
Outcome:
A website structured properly to attract the right visitors and convert them into enquiries.
£1,500/month retainer
Total: £4,500 over 3 months
Strong foundations. Clear direction. Early momentum.
Ideal if your website needs structure, clarity and better lead flow.
Typically includes:
- Core analytics and tracking setup
- Website clarity and structure fixes
- Conversion tracking and lead capture improvements
- Priority content and SEO foundations
- Clear reporting so you can see progress
A focused 90-day system installation.
Higher monthly intensity to deliver rapid structural clarity and lead flow setup.
6 Month Growth Plan
Outcome:
A website that actively supports and contributes to business growth.
£1,000/month retainer
~£1,000/month ad spend*
Sub-total: £2,000/month
Total: £12,000 over 6 months
From foundations to sustained growth.
Businesses ready to build a consistent and scalable lead source.
Typically includes:
- Everything in the 3-month plan
- Ongoing optimisation and improvements
- Content, SEO and visibility expansion
- Conversion refinement and journey improvements
- Regular reporting, insight and next-step guidance
A longer runway for testing, optimisation and expansion.
Spreads the work over six months, allowing deeper optimisation and sustained performance improvement.
12 Month Growth Partner
Outcome:
A fully embedded, automated B2B growth engine with pipeline visibility and strategic control.
£3,500/month retainer
~£5,000/month ad spend*
~£700/month Hubspot Pro*
Total typical monthly investment: ~£9,200
Total over 12 months: ~£110,400
From optimisation to full marketing ownership.
For businesses ready to install, automate and scale a long-term lead generation system.
Typically includes:
- Everything in the 6 Month Plan
- Advanced marketing automation & workflow design
- Lead scoring, nurturing sequences and pipeline visibility
- Quarterly strategic planning and commercial forecasting
- Continuous campaign optimisation and audience expansion
- Priority support and direct strategic access
This partnership installs full marketing infrastructure, combining automation, strategy and continuous optimisation to support predictable, scalable growth.
All Prices are exclusive of VAT
*Advertising Budget
Ad spend is paid directly to Google and remains under your control. We typically work towards an average cost per lead of around £40, although this varies depending on industry, competition and conversion quality. Budgets can be adjusted as performance data develops. Hubspot fees are paid directly to Hubspot.
Implementation pricing by section
We can implement individual parts of the B2B Lead Generation Playbook as one off projects. If you later move into a 3 or 6 month plan, any standalone work is credited in full so you are not paying twice for the same foundations.
Brand foundations
Typical implementation value: £500–£1,000
We help clarify who you’re targeting, what you offer and how you explain it, so your website communicates clearly from the first visit.
This includes:
- Audience and message clarity
- Value proposition alignment
- Removing confusion that blocks trust and enquiries
Strong foundations make everything else work.
Website structure & planning
Typical implementation value: £750–£1,500
We plan how your website should be structured so visitors can find what they need quickly and naturally move towards enquiry.
This includes:
- Page and navigation structure
- User journey planning
- Priority page identification
A clear structure quietly increases conversions.
Analytics & tracking setup
Typical implementation value: £500
We implement clean, reliable tracking so you can see what’s really happening on your website.
This includes:
- GA4, Google Tag Manager and Search Console setup
- Meaningful conversion tracking
- Clear, usable reporting (not just numbers)
If you can’t measure it, you can’t improve it.
Diagnostics & analysis
Typical implementation value: £500–£1,000
We review your website’s current performance to identify what’s helping, what’s holding you back and where the biggest opportunities lie.
This includes:
- Traffic and visibility review
- Page performance assessment
- User behaviour and engagement signals
This avoids guesswork and focuses effort where it matters most.
Website fixes & improvements
Typical implementation value: £750–£1,500
We implement practical improvements that remove friction and improve performance.
This includes:
- Clarity and usability fixes
- Mobile and speed basics
- Call-to-action improvements
Small fixes often deliver outsized results.
Lead capture & email nurturing
Typical implementation value: £500–£1,000
We help ensure visitors don’t just browse, they engage and stay connected.
This includes:
- Forms and calls to action
- Lead magnets and entry points
- Email follow-ups and CRM connections
Traffic without capture is missed opportunity.
Content engine
Typical implementation value: £1,000–£2,000
We help turn content into a system that attracts, educates and supports leads, not just occasional blog posts.
This includes:
- Content planning and prioritisation
- Improving existing content
- Creating structure for ongoing content growth
Content works best when it’s intentional and connected.
SEO strategy
Typical implementation value: £1,000–£2,000
We put a clear SEO strategy in place so your website builds visibility in the right areas over time.
This includes:
- Keyword and opportunity mapping
- On-site optimisation guidance
- Aligning content with search intent
SEO becomes far simpler when the foundations are right.
Google Ads management
Typical implementation value: £750–£1,500 (setup)
+ ongoing management
We help set up and manage Google Ads so paid traffic supports real business goals, not just clicks.
This includes:
- Campaign structure and setup
- Conversion alignment
- Ongoing optimisation and insight
Paid traffic works best when tracking and messaging are already in place.
Ongoing growth
Typical ongoing value: £500+ per month
We continuously review, refine and improve based on real performance data.
This includes:
- Regular reporting and insight
- Identifying what to improve next
- Compounding gains over time
This is where momentum is built.
What happens next?
You can follow the Lead Generation Playbook on your own and implement the changes internally, or you can work with us to put it into action with clear structure and momentum. Both routes are valid. The key is having a clear framework and using it consistently.
01908 392149
Milton Keynes, MK6 
marketing@web-studio.co.uk
