We analysed thousands of B2B businesses actively advertising on Google to understand how much companies are investing in paid search.
One figure stood out.
£1,822
Median advertiser spend
across 4,218 B2B websites
Live data, updated 14/09/2026.
This is a live benchmark. As more UK B2B websites are added to our database, the numbers change. The figure shown reflects the latest data available.
For many businesses, Google Ads is one of the quickest ways to generate enquiries. However, budget alone doesn't guarantee success. The effectiveness of every campaign depends on targeting the right searches, directing visitors to the right landing pages and making the most of every click.
The most successful advertisers don't simply spend more—they make better use of the traffic they're already paying for.
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