How much organic traffic does the average B2B website receive?

We analysed thousands of B2B websites to understand how visible they are in Google Search.

One statistic stood out.

At first glance, that might sound reasonable. However, for many engineering businesses, organic search is one of the few channels consistently attracting buyers who are actively looking for products, services and suppliers.

The average also hides a much bigger story. Some businesses generate thousands of monthly visits, while many receive very little visibility at all. Small improvements in search visibility can therefore have a significant impact on enquiries and long-term growth.