We analysed 1,191 engineering and industrial businesses actively advertising on Google to understand how much companies are investing in paid search.
One figure stood out.
£1,660
Median advertiser spend
across 1,191 engineering sites
For many businesses, Google Ads is one of the quickest ways to generate enquiries. However, budget alone doesn't guarantee success. The effectiveness of every campaign depends on targeting the right searches, directing visitors to the right landing pages and making the most of every click.
The most successful advertisers don't simply spend more—they make better use of the traffic they're already paying for.
The obvious question is...
Is your Google Ads budget working hard enough?
Compare your website against 1,191 engineering businesses investing in Google Ads and discover whether you're making the most of every click.
- Compare your website against industry benchmarks
- Discover opportunities to improve your return on ad spend
- Free personalised Growth Review
Get your free Growth Review
Enter a few details and we'll analyse your website and compare to our findings.
01908 392149
Milton Keynes, MK6
marketing@web-studio.co.uk
