Website Structure & Planning

A website only works when people can find what they’re looking for easily. This section covers planning your pages, organising your content, and creating the right pathways so visitors naturally move towards making an enquiry. Simple, logical structure, that’s the aim.

What you’ll learn in this section

How to structure your website so visitors and search engines understand it instantly
How to plan the core pages every business needs to build trust and convert
How to guide visitors smoothly from first click to enquiry
How to organise menus, categories and content so nothing feels confusing or hidden
How to plan page layouts that make your message clear within seconds

Structuring your website for people and search engines

What this article covers
In this article, you’ll understand how to structure a website so it works for both people and search engines, and why clear page hierarchy, menus and internal relationships are essential for long-term performance.

By the end of this article
You should be clear how a simple three-layer structure supports usability, search visibility and future growth, and why getting the structure right now prevents constant rework later.

⏱ 5 minute read

Planning your core pages: what every business website needs to convert

What this article covers
In this article, you’ll understand how to plan the core pages every business website needs, how those pages support different stages of the customer journey, and why clear page planning improves trust, search visibility and conversion.

By the end of this article
You should be clear which core pages your website needs, how to map them to awareness, consideration and decision stages, and how clear page purpose helps guide visitors naturally towards an enquiry.

⏱ 6 minute read

Creating visitor pathways: guiding people from first click to enquiry

What this article covers
In this article, you’ll understand how to create clear visitor pathways that guide people from their first click through to an enquiry, using page purpose, internal linking and calls to action that match intent.

By the end of this article
You should be clear how to design journeys that support awareness, consideration and decision stages, how to avoid dead ends and friction, and how well-planned pathways increase engagement and conversion.

⏱ 7 minute read

Organising content for clarity: menus, categories and naming that Google and visitors understand

What this article covers
In this article, you’ll understand how organising content through clear menus, categories and naming helps both visitors and search engines understand your website, improving clarity, authority and performance.

By the end of this article
You should be clear how sensible menu structures, logical categories and plain-English naming reduce confusion, strengthen SEO signals, and support better conversion and advertising outcomes as your site grows.

⏱ 6 minute read

Design Planning: Laying Out Pages So Your Message Lands Clearly

What this article covers
In this article, you’ll understand how design planning focuses on clarity rather than personal taste, and how thoughtful page layout helps visitors quickly understand your message and move towards an enquiry.

By the end of this article
You should be clear how strong layout structure, consistent patterns and clear visual hierarchy support trust, usability and conversion, and why planning layouts before visual design leads to more effective websites.

⏱ 5 minute read