Diagnostics & Analysis

Many business owners judge their website by how it looks. A clean design, modern colours and a professional layout are all important, but they are not the full picture. A website must not only look the part — it needs to work. The goal is simple: attract the right people, guide them to the information they need and help them feel confident enough to get in touch.

When we review a website, one of the first things we look at is page visibility. Not every page is equal. Some pages attract the right visitors and play an important role in generating enquiries. Others sit in the background with little activity, adding no value. Understanding the difference helps us identify what is working, what needs improving and what may need removing altogether.

A successful website guides visitors smoothly from one step to the next. When navigation is clear and the journey feels natural, people find what they need quickly and are far more likely to get in touch. When navigation is confusing, cluttered or unclear, visitors hesitate, backtrack or give up altogether.

A website can look professional on the surface and still struggle to appear in search results. Often the reasons are simple: missing information, unclear signals, technical issues or pages that are hard for Google to interpret. At the diagnostics stage, our aim is to spot these issues early so you can understand what might be holding your site back.