Many websites don’t need new designs - they just need a cleaner layout. When your pages are easier to scan and simpler to understand, visitors stay longer, find what they need and are far more likely to take action. These layout fixes are practical, quick to apply and often deliver immediate improvements in engagement and enquiries.
Why Small Layout Tweaks Matter
The content on your website might already be good. The problem is usually how that content is arranged. A busy layout, long blocks of text or unclear next steps all cause visitors to drift away. By improving the layout, you remove friction and guide people smoothly through the page.
Use Visual Hierarchy to Make Your Pages Easy to Scan
Visual hierarchy simply means making the most important things stand out more than everything else. People skim first and read second - so your pages should be built for scanning.
- Make headings larger and clearer to guide eye flow
- Use spacing to separate ideas and avoid overwhelming visitors
- Highlight key actions using buttons and consistent styles
Good hierarchy isn’t just for users. It also helps Google understand your content, improving both organic search relevance and Google Ads’ interpretation of your landing pages.
Reduce Clutter and Overcrowding
One of the most common issues we find is overcrowded sections - too many elements competing for attention. When everything shouts, nothing gets heard.
- Break long paragraphs into shorter, readable chunks
- Remove unnecessary graphics or decorative elements
- Use white space as a tool to create breathing room
- Keep each section focused on a single idea
A cleaner layout makes your site feel more professional and significantly improves conversion rates.
Choose One Clear Next Step per Section
Visitors shouldn’t have to guess what to do next. Every section should lead confidently to the next logical action. When a page contains multiple competing calls-to-action, people get stuck and leave.
Examples of Clear Next Steps
- After explaining a service, link to the service details page
- After showcasing value, present a relevant testimonial
- After outlining benefits, introduce a clear “Request a Quote” or “Book a Call” button
When your layout flows naturally, visitors follow it without hesitation.
Put Trust Builders Close to Important Actions
Visitors look for reassurance at the point of decision. Placing trust-building elements in the right spots can increase enquiries dramatically.
- Add testimonials near contact forms
- Include certifications, accreditations or guarantees beside your call-to-action
- Show client logos or case studies near areas where credibility matters
This supports both humans and Google Ads. Trust signals help reinforce landing page quality, improving your ad performance and relevance.
Make Sure Your Pages Work Well on Mobile
Most users now browse on mobile first. Even with a responsive design, layouts often break or become awkward on smaller screens.
- Ensure buttons are large enough to tap comfortably
- Avoid long scrolling sections without breaks
- Prioritise important content higher up
- Check that images resize correctly and don’t dominate the screen
A mobile-friendly layout improves user experience and supports better performance in Google Search and Google Ads.
Simple Layout Wins You Can Apply Today
- Increase spacing between sections for better readability
- Move key content higher up the page
- Remove unnecessary design elements that distract from the message
- Ensure each section ends with a clear next step
- Place trust elements close to forms and CTAs
These layout improvements don’t require a new design. They simply make your existing pages work harder, helping visitors move forward confidently and sending much clearer signals to both Google’s search algorithms and Google Ads’ AI systems.
