START WITH THE EVIDENCE, NOT A SOLUTION.
We could recommend some marketing. But we’d rather find out what you need.
Before you spend money on SEO, advertising or a new website, let’s investigate where your next worthwhile customers could come from — and build a practical plan around the evidence.
- Understand your market, buyers and competitors
- Find opportunities that deserve further investigation
- Get a recommended plan of action
then act on it
A small investment in a better decision
Find out where to invest before you invest more.
£250 starting price + VAT
An evidence-based investigation of your market, competitors and buyers, with a practical plan identifying the opportunities worth testing.
What you get
A clearer decision about where to invest.
Not another report full of marketing suggestions. We investigate your business, the market and real buyer behaviour to identify the most promising lead-generation opportunities, then recommend what to test, why and how.
Investigate competitors, search demand and the buyers you want to reach.
Separate what the evidence shows from what is worth testing.
Know what to do next, why it matters and how to measure the response.
MORE THAN A COMPETITOR REVIEW
A focused investigation to find your best lead-generation opportunities.
We investigate your market from the buyer's point of view. What problems make people start looking? Where do they search for answers? What are your competitors doing to attract them? And what would make someone choose your business instead?
We follow those questions through search demand, competitor advertising, websites, buyer discussions and buying decisions. Then we bring the evidence together to identify opportunities your business could realistically pursue.
But we don't stop there. We explore how to reach those buyers, what useful information might encourage them to engage, and which ideas are worth putting to the test.
The result is more than research. It's an evidence-based plan for attracting worthwhile enquiries, with clear recommendations on what to try, why and how to measure the response.
HOW IT WORKS
A six-stage investigation from market to plan
We follow a structured process to understand your business, your market, your competitors and your buyers, identify the best opportunities, and create a practical plan for testing them.
Understand the buyer →
Find the opportunity →
Plan the experiment.
01
WHY WOULD SOMEONE CHOOSE YOU?
We understand what you sell, who you sell to, what problems you solve and what makes you different
02
WHERE IS THERE GENUINE DEMAND?
We analyse search demand, market size and the problems your potential customers are researching.
03
HOW ARE OTHERS ATTRACTING BUYERS?
We investigate competitor websites, content and advertising to see which problems and propositions they target.
04
WHAT TRIGGERS THEM AND HOW DO THEY DECIDE?
We look at real buyer language in forums, communities and industry content to understand how they recognise a problem, what influences their decision and what they want to see.
05
WHERE COULD YOU DO SOMETHING DIFFERENT?
We bring the evidence together to identify the most promising opportunities based on buyer needs, market evidence, competitor activity and your ability to deliver.
06
WHAT SHOULD WE TEST AND HOW WILL WE MEASURE IT?
We prioritise a small number of high-value opportunities and create a practical plan including audience, channel, proposition, information swap and clear measurement.
WHAT YOU RECEIVE
A clear, practical plan based on real evidence.
You get a report and recommendations showing the most promising opportunities, why they matter, and what to test next.
- Summary of key opportunities
- Evidence and insight behind each one
- Recommended actions and expected impact
- How to measure results
WHO IT'S FOR
Businesses that want to grow, but aren't sure where to start.
- Companies considering campaigns, website marketing or a new website
- Teams that want to make decisions based on evidence, not opinions
- Businesses that want a clear, practical plan with measurable outcomes
- Anyone who prefers insight to guesswork
Common questions
A few things you might be wondering.
We investigate your offer, competitors, search demand, buyer problems and relevant lead-generation journeys. We then prioritise evidence-backed opportunities and recommend sensible experiments.
YOU DON’T HAVE TO DECIDE YET.
Let’s find out where the opportunity is.
Tell us a little about your business. We’ll discuss what’s worth investigating and agree the scope before we begin. From £250 · No obligation to proceed with further work
01908 392149
Milton Keynes, MK6
marketing@web-studio.co.uk
