Lead Capture & Email Nurturing

You need a steady stream of new contacts coming in. This section covers how to encourage people to share their email, how to create small free resources that build trust, and how to follow up without being pushy. It’s all about real relationship-building, not pressure selling.

What you’ll learn in this section

How to capture more leads by offering simple, low-commitment first steps
How to turn early interest into engagement with helpful email drips
How to use lead scoring to separate genuine prospects from low-value contacts
How to identify when someone is ready to move from marketing to sales
How to build trust through nurturing rather than pressure selling

How to capture more leads by making it easy for people to take the first step

What this article covers
This article explains how to capture more leads by making it easy for visitors to take a low-pressure first step, and how Bronze, Silver and Gold lead capture points work together to support long-term lead generation.

By the end of this article
You’ll understand how to use simple lead magnets, short forms and multiple capture points to turn anonymous visitors into contacts, feed your CRM with early-stage interest, and create more opportunities for future enquiries.

⏱ 6 minute read

Turning early interest into engagement with smart email drips

What this article covers
This article explains how to use simple email drip sequences to turn early interest into genuine engagement, and how email nurturing helps move leads from Bronze to Silver and eventually to Gold.

By the end of this article
You’ll understand how to build effective drip emails using HubSpot Starter or Pro, how to use content to educate rather than sell, and how smart nurturing creates warmer, better-qualified leads over time.

⏱ 7 minute read

Using lead scoring to identify who’s genuinely interested (and who isn’t)

What this article covers
This article explains how lead scoring works, why not every lead is sales-ready, and how scoring helps you identify genuine interest by tracking behaviour across your website, emails and conversions.

By the end of this article
You should be clear how to use Bronze, Silver and Gold scoring, set meaningful MQL thresholds, remove low-intent noise, and create a lead scoring system that protects sales time and improves lead quality over time.

⏱ 7 minute read

How to move the right people from marketing qualified lead to sales ready

What this article covers
This article explains how to identify when a marketing qualified lead is genuinely ready for sales, how to align scoring with real intent signals, and how to hand leads over at the right moment without wasting sales time or letting hot opportunities go cold.

By the end of this article
You should be clear how to define MQL and SQL thresholds, use lead scoring and behaviour to trigger handover, set up smooth automation between marketing and sales, and keep nurturing leads that aren’t ready yet.

⏱ 7 minute read