Have you ever wondered why some businesses seem to have a never-ending stream of customers, while others struggle to make a sale? One of the key differences is how they approach their website visitors.
At Web-Studio, we believe that every visitor to your website is an opportunity for a sale or lead. That’s why we use marketing automation and targeted remarketing to turn website visitors into paying customers.
Marketing automation refers to the use of software to streamline and simplify marketing tasks. This includes things like email marketing, lead nurturing, and ad management. With marketing automation, you can target the right people with the right message, at the right time, automatically.
Targeted remarketing, on the other hand, is the practice of showing ads to people who have already visited your website. By targeting those who have shown an interest in your product or service, you can increase the chances of them becoming a customer.
At Web-Studio, we use marketing automation and targeted remarketing to help our clients get more sales and leads. We use Hubspot as our CRM system, which allows us to prospect new leads through organic search and Google Ads. Once a lead is identified, we use targeted remarketing to bring them back to the website and get them to sign up for an information swap.
From there, we use marketing automation and email drips to nurture the lead and provide them with information they are interested in. We split the lead into bronze, silver, or gold stages and use Google Ads and dynamic content to provide even more targeted information. The goal is to turn the lead into a customer.
By using marketing automation and targeted remarketing, we help our clients get more sales and leads. So if you’re tired of struggling to make a sale, let Web-Studio help you turn your website visitors into customers.