Evergreen content is information that remains relevant and valuable over time, such as how-to guides, FAQs, or industry fundamentals.
This type of content continues to attract traffic long after it’s published.
Topical content, on the other hand, is tied to current events, trends, or news, and is most valuable in the short term.
Both types of content are important: evergreen content helps build long-term authority, while topical content can drive immediate traffic and engagement.
Together, they create a balanced content strategy that keeps your website fresh and relevant.
