A pillar page is the cornerstone of an effective content marketing strategy. It’s a comprehensive, long-form piece of content that serves as the central hub for a specific topic. Think of it as a detailed guide that covers all aspects of a subject in one place, with links to supporting articles or "cluster pages" that delve deeper into related subtopics. This approach not only organises your content but also signals to search engines that your website is an authoritative source on the subject.
For example, if you're in the software industry, a pillar page might be titled "The Ultimate Guide to Business Automation," and the cluster pages could cover topics like "Top Automation Tools for SMEs" or "How Automation Saves Time." This structure improves user navigation, makes your site more SEO-friendly, and encourages visitors to explore more pages, which can ultimately boost engagement and conversions.
