The frequency of your blog posts largely depends on your goals, industry, and resources. For most businesses, posting a blog once a week is a solid benchmark. This consistency keeps your website fresh in the eyes of search engines like Google, improving your chances of ranking for relevant keywords. It also helps you engage your audience by providing regular, valuable content that keeps them coming back.
However, quality should always take precedence over quantity. Publishing one well-researched, SEO-optimised blog per week is far better than churning out multiple low-value articles. If you're in a highly competitive industry, you may need to post more frequently—perhaps two to three times a week—but only if you can maintain high standards. Remember, each post should target specific keywords, address the needs of your audience, and link to other content on your site to support your broader content strategy.
