Starting to write content for your website can feel overwhelming, but breaking it down into steps makes it manageable. Begin by identifying your audience—who are your ideal customers, and what problems are they trying to solve? Once you understand their needs, create a list of topics they’re likely to search for online. Tools like Google’s Keyword Planner or AnswerThePublic can help you uncover relevant search terms to guide your content creation.
Next, prioritise quality over quantity. Focus on creating content that is unique, valuable, and aligned with your business goals. Start with your homepage, service pages, and an FAQ section. From there, develop supporting blog posts or articles that dive deeper into related topics. Remember to include keywords naturally in your titles, headings, and body text, and always write with clarity to make your content easy to read and actionable.
