To appeal to both search engines and your target audience, your content should be well-written, informative, and focused on the needs and interests of your audience.
Use keywords naturally within the content, ensuring that it reads smoothly and makes sense.
Include clear headings and subheadings to make the content easy to scan, and provide valuable information that answers the questions your audience is likely to have.
By focusing on quality and relevance, your content will naturally align with what search engines are looking for and resonate with your readers.