Choosing the right keywords involves understanding what your potential customers are searching for and how those terms align with your business.
Start by researching phrases that are relevant to your products or services using tools like Google Keyword Planner.
Focus on finding a balance between high search volume and low competition, ensuring that the keywords you select are both popular and achievable.
It’s also important to consider the intent behind the search—whether users are looking for information, ready to make a purchase, or somewhere in between.
