The ideal frequency for email marketing depends on your audience and the type of content you’re sending. A general rule of thumb is to send emails once a week to stay top of mind without overwhelming your subscribers. For businesses offering seasonal promotions or time-sensitive updates, sending 2–3 emails per week during peak periods can work, but always monitor engagement rates to avoid annoying your audience.
If you’re running a B2B campaign, focus on sending high-value content rather than frequent messages. A consistent monthly newsletter with updates, insights, or resources can help build trust and nurture leads. Additionally, segment your email list to tailor the frequency based on the needs and interests of different groups, ensuring your audience receives relevant content at the right time.
