Paid advertising has become more expensive for a few key reasons. First, there’s more competition than ever—lots of businesses now understand how powerful platforms like Google Ads can be, so they’re all bidding for the same space. This drives up costs, especially for popular search terms. In the past, you could bid very little for less competitive keywords, but now even obscure terms often have a minimum bid cost, making it harder to find budget-friendly opportunities.
Another issue is the shift in how platforms like Google operate. Google’s support used to be more focused on helping businesses succeed, but now it feels more like they’re encouraging strategies that increase your ad spend. Their newer systems, like Performance Max campaigns, are great in terms of automation and targeting, but they don’t give you much visibility into what’s actually happening. For example, you can’t always see which search terms are driving results, making it harder to refine your campaigns.
At WebStudio, we help you navigate these challenges by focusing on tactics that make sense for your business and budget. By understanding your goals and using targeted, cost-effective strategies, we aim to maximise your return on investment while steering clear of unnecessary spending.
