What are remarketing and retargeting, and how can they benefit my business?

Remarketing and retargeting are strategies that allow you to re-engage users who have previously visited your website or interacted with your content. Using tools like cookies or pixel tracking, you can deliver personalised ads to these potential customers as they browse other sites or platforms. This keeps your brand top of mind and encourages users to return, making them more likely to convert. These strategies are particularly effective for boosting ROI and nurturing leads through the sales funnel.