How often should I send marketing emails to maintain engagement?

The frequency of your marketing emails should balance staying top-of-mind with avoiding overwhelming your contacts. Typically, sending emails once a week or every fortnight works well. However, the best frequency can vary depending on your audience and the type of content you’re sending. Regularly review engagement metrics to adjust your email frequency as needed. Automated systems make this more powerful and emails can be sent based on the engagement of the user.