Google Ads helps drive highly targeted traffic to your website by placing your ads in front of people who are actively searching for your products or services. It increases your brand’s visibility, generates leads, and boosts conversions by connecting you with potential customers at the moment they’re looking for what you offer.
With Performance Max, your ads are shown across a wide range of Google’s platforms, including Google Search, YouTube, the Google Display Network, Gmail, and Demand Gen. This gives your business access to users wherever they spend time online, whether they are browsing, watching videos, or checking their emails.
Performance Max uses advanced AI and machine learning to automatically optimise your ads, ensuring they reach the most relevant audience based on user behaviour, intent, and demographics. By targeting in-market audiences (people ready to purchase) and affinity audiences (people with strong interests related to your product or service), Google Ads helps you attract customers who are most likely to engage with your business, ultimately improving your return on investment (ROI).
