How do you ensure my ads reach the right audience?

We conduct thorough keyword research, audience segmentation, and use Google's advanced targeting options like in-market and affinity audiences. This ensures that your ads reach potential customers who are most likely to engage with your business. We are seriously good at this and are expert audience builders. This is a key strategy - as an example if you want to put adverts in front of people who have been on your competitors websites, we can do that!