Identifying the best search terms involves understanding your target audience and their search behaviour. Tools like Google Ads Keyword Planner, Ahrefs, UberSuggest, Answer the Public and SEMrush can help you discover relevant keywords.
It’s important to focus on terms with the right search intent—informational, navigational, or transactional—depending on your business goals. Dont forget the questions people ask these as can be gems when targeted as keywords.
