How can I ensure my website is optimised for lead generation?

To ensure your website is optimised for lead generation, focus on having clear calls to action, well-designed landing pages, and valuable content that resonates with your target audience. Make sure your contact forms are easy to find and complete, and use tools like analytics and CRM systems to track and refine your lead generation efforts. Regular testing and updating of your site’s content and structure are essential to keep it performing at its best.