We target the people who are interested in what you do, provide them the information they are looking for and offer them your solution.
By using a combination of SEO and Paid search we will make sure that your business is in the search results when someone searches for you, your service or any lead generation campaign. Using a technique we call prospecting, we start to bring in people who have an interest in what you do, your competitors or matches your buyer persona. We also use this technique to bolster lead generation campaigns. We help you create lead generation campaigns that will convert these website visitors into contacts in your CRM system. And once we have we will need to engage them.
Engage your lead, let them know you are the expert and have the solution to their problem. Understand how they arrived on your website, what pages they visited, what they downloaded, how long they read it, how many times they have come back. All these small bits of information build a big picture of what the users intent is. Lets identify their issues and provide them the solutions. This can be automated or manual. Either way a record of this interaction can help sales make the right decisions and give the user the right answers.
Using the same systems we used to attract and engage our leads we can delight our customers. You know their needs, you know their pain points and you are already providing them solutions. Let them know that and keep in touch. Your are in business for them, look after them. Identify when customers return. Automatically notify account managers where they have been on the website and what they have done. Based on this provide them information they need, when they need it. Build campaigns targeting existing customers and grow your business. Upsell, cross sell and create campaigns for new products or services. See how they interact and identify those who show intent.