We follow people around with your advert if they have shown any interest on your website
You've seen it happen!
You've been viewing a website, shown some interest in what they offer then happily surf the web. Then you start noticing image adverts of the product or services that you have been looking at appearing in all the favourite websites you use. The next day, then the next. That is what we do!
Using the same systems we used to attract and engage our leads we can delight our customers. You know their needs, you know their pain points and you are already providing them solutions. Let them know that and keep in touch. Your are in business for them, look after them. Identify when customers return. Automatically notify account managers where they have been on the website and what they have done. Based on this provide them information they need, when they need it. Build campaigns targeting existing customers and grow your business. Upsell, cross sell and create campaigns for new products or services. See how they interact and identify those who show intent.
Engage your lead, let them know you are the expert and have the solution to their problem. Understand how they arrived on your website, what pages they visited, what they downloaded, how long they read it, how many times they have come back. All these small bits of information build a big picture of what the users intent is. Lets identify their issues and provide them the solutions. This can be automated or manual. Either way a record of this interaction can help sales make the right decisions and give the user the right answers.