Promoting a Website

There are many ways to promote a website and we offer a lot of them. Initially the website has to be built properly, which is what we do. Each page has to have unique relevant content about your products and services. The site should be fast loading and all pages that are need to be seen by the search engines can be. This is the on-site part (commonly known as ´Search engine optimisation´).

We now need to tell the world about your website. This can be through the more traditional ways such as letterheads, business card, promotional leaflets with website address on them. It can also be through the Internet. There is a very interesting article titled "Search Marketing Goes Holistic". Whilst this may not suit everyone's needs the idea is right. To get noticed in the online world you need to be in places which are authorative and relevant to your business.

Here are a few ideas of how to get your website out and about on the world wide web.

1. Web directories : submit your website to the correct categories of good internet web directories. The more relevant to you the better
2. Article syndication : Get your MS Word out and write about your products or services and how they can benefit people, then submit them to a relevant article directory in the correct category
3. Press releases : Let the world know of your new products, services or initiatives by submitting press releases to the many PR directories.
4. Social networking : Give your business a presence on some of the big social network sites
5. Social book marking: Let the world know of your favourite sites related to yours and obviously of pages within your website (known as deep linking).
6. Blog : tell the world what you are doing and gain new subscribers interested in what you have to say by submitting your blog feed to many of the blog directories.
7. Video : a great media for the new Internet age. Show people how things are done, give people information about the benefits of your services or products.
   
   
   
   
   
   
8. Forums : join popular forums which are related to your business. Get involved and become an authority in your field. Always link back to your site in your signature.
9. Email marketing : A very underused but incredibly effective way of keeping existing customers and interested parties of up to date or marketing information
10. Local : Search by location, a system in place by the big three search engines where customers can find you based on location.
11. Link baiting : This is a technique where you have something interesting on your website that entices people to bookmark your website, share with others your link and keep coming back.