Web-Studio Blog

Articles are one of the best ways of improving your search engine position. By adding your article to carefully selected article directories you can benefit from many backlinks into your website. The content of your article will be relevant to your website and the anchor text (text within the link which returns directly to your website) will be the keyword or keyword phrase you have targeted and is also relevant to both the article you have written and the website or website page it links to.
I must mention that if you are sending out an article with poor content then you do not really deserve to gain backlinks. Artcle syndication is about improving your website position and bringing in traffic from your articles, so make sure they are of unique content, relevant and interesting to read.
There is a problem though. Google has a duplicate content filter which will only act on a link back to your website on a few of them, if that. The way around this is called article spinning. It is a matter of rewriting the the paragraphs and headings in your article to be able to create many articles spawned from the origionla. Each article being unique in its own right and still interesting and relevant. This involves grammar changes, rewrting the sentences but keeping the meaning of each paragraph the same. Keeping the meaning of each paragraph the same then means that you can swap paragraphs between your articles to create multiple unique articles.
The benefits of article spinning is that you will gain many more relevant backlinks to your website, which will stay in the search engines longer.

Labels: link building, links

Gaining links from other websites which are relevant to you, is a fundamental neccessity when trying to improve the search engine position of your website. The process of building incoming links is an ongoing procedure which takes hard work, diligence and knowledge of your field. It is just not worthwhile blasting every possible site with link requests. The sites you want to exchange links with must have a relevancy to what you do. It is not an automatic process using link exchange programs, it needs manual work to investigate which web pages would be relevant to yours. In fact, links from non relevant sites can do you more harm than good.

There are some great places to get good links, such as directories, social bookmarking sites and article directories. For those businesses that really want to build a good solid search engine position you have to go out there and look for them. In some cases you will need to pay for a link, you have to accept that. But time set aside every week or month, to investigate good content sites that you can ask for a link from is time well spent. When asking, ensure you communicate with a person, maybe by telephone or maybe by an email to an individual. Give them a reason to link to you. If your site is not up to par and there is nothing they see relevant on your site then why should they link to you.

Links can be gained by submitting articles and press releases. But these have to be of a good quality and of interest to the reader. Keep your website interesting and 'bait' people to link to your page, by either having unique quality content or something interesting that will keep them coming back. Blogging is a good form of link building, but again you need time to blog and your blogs must be of interest. Don't blog for bloggings sake, blog because you have something of interest to tell.

Don't forget the links which the search engines cannot see. Links in emails are also important, so use mailing lists to keep clients informed, again remembering to make the content interesting and relevant.

In summary:
Link building never stops.
Make sure that the site is relevant
Make sure that your site is worth linking to
It is a manual process, don't use link exchange programs
Ask someone by name to swap links.
Don't give up

29/4/08: Quick update
I have just seen this video on youtube, its very good. Chuck raps about link building.

Labels: link building, links, website promotion